Gabby Czertok

CEO at The Bridge by Coca Cola

Entrepreneur in Art, Business and Social activities. Founder of several non-profits and CEO of a Clean Technology company (we make electricity from the flow of water inside pipes). Constantly seeking to innovate and co-operate, interact, learn and feel. Photography art and exhibition – “Things I see on the street” – “Over the past years, I’ve witnessed special moments and seen unique things in Tel-Aviv and around the world. Moments when no one is looking but something just happens, or unique points of views to things that are usually seen as ordinary. These are “Things I see on the street.” I’ve decided to return these moments I have taken from the street back to the street in the form of postcards that will be hung on boulevards of Tel-Aviv. 5000 postcards hung on the trees in the boulevard, inviting visitors to the exhibition to take home the postcards of moments and images I’ve captured in my cellular camera. When the last postcard will be taken home, the exhibition has ended. Text message poetry – “70 characters” Text messages take such a big part of our life and in this event I’ve invited a few artists to create poetry that will use the text message format and limitations as part of a festive evening. During the evening, in addition to many activities that take place only in the participants phones, Daniel Salomon, one of Israel’s most prominent artists, received text messages from the audience, composed them and sung them online and turned this evening into the world’s first concert where the audience creates the texts to be sung online through text messages as part of innovative interactive concept.” Gabby co-founded and is now the General Manager of The Bridge in Israel. Coca-Cola’s first commercialization program in the world, joined by Turner Broadcasting to bring innovative technology into our corporations, building a bridge between tech startups and Coca-Cola // Turner.

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Neutra Style

Neutra Style is a unique eco-friendly design boutique which utilizes inner tubes from rubber tires to produce innovative fashion accessories including handbags, purses and wallets. All of our products are hand -made and retain their original tire markings. As a result, each product is special and no two items look exactly the same. Her awards include first prize from the “Map Group European Contest” and New York’s SVA illustration department for her promotional design. Her education is extensive with certificates from Wizo Canada college of design, Toronto’s Canadian Film Center and much more.

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