Anya Fleet Fashion

Anya Fleet’s atelier was established in 2007 in Tel-Aviv. It emphasizes inventory, details, hand craft, limited, and one of a kind pieces. Anya Fleet was born in Russia in 1980 and graduated with honors from the Shenkar College of Engineering and Design in 2006. In 2007 she opened a studio under her name in Tel Aviv with a couture ready to wear line. Born into a family of sculptors, Anya developed aesthetic, sensitivity and a fascination for art & fashion design. Her vision has developed from diverse inspirations. Anya Fleet ‘s Couture Bridal line was established in 2011. Known for her unique vision, she creates lines with an exquisite attention to detail by offering her sense of style. She finds inspiration from diverse aspects mixing between romantic bohemian & old Hollywood style, to create an uncluttered & chic bridal look. Using the finest fabrics and refined silhouette, every piece adding sophistication and elegance to each gown. Each dress is meticulously handmade to measure, using various combination of lace, ornate beading and hand embroidery. Anya has dressed several icons of style for wedding, red carpet and ceremonies like Bar Rafaelli, Kate Hudson, Sarai Givaty, Ronit Elkabetz, Keren Mor, Yeal Bar-Zohar, Chana Azoulay-Hasfari, Dana Friman.

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Aviva Zilberman

Founder & Designer at Aviva Zilberman Boutique

Fashion Designer Aviva Zilberman founded her brand in 2008 in Tel Aviv. She fulfilled her ambition to offer a definitively modern fashion by founding her own high-end ready-to-wear house. Since the brand launched its mission was to create a day wardrobe that will allow women to reveal the elegance that we all possess,even if we don’t always know how to express it. Her vision of fashion is the result of continuous search of the structure of garments and her concern for realistic proportions. She creates elegant collections that contain powerful and delicate appositeness, where lays a masculine strictness and a feminine sensuality,and where outfits laid on the body with extreme precision, like an endlessly renewed conversation with women.

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Aviva Zilberman Boutique

Aviva Zilberman’s researched smart cuts and clean fashion designs showcase the body in a sophisticated, organic and playful way. With her considerable focus and dedication, the collections are always timeless and elegant. The boutique alone, with its constantly updated gorgeous window display, is always worth a visit. Fashion Designer Aviva Zilberman founded her brand in 2008 in Tel Aviv.  She fulfilled her ambition to offer a definitively modern fashion by founding her own high-end ready-to-wear house.  Since the brand launched its mission was to create a day wardrobe that will allow women to reveal the elegance that we all possess, even if we don’t always know how to express it. Her vision of fashion is the result of continuous search of the structure of garments and her concern for realistic proportions. She creates elegant collections that contain powerful and delicate appositeness, where lays a masculine strictness and a feminine sensuality, and where outfits laid on the body with extreme precision, like an endlessly renewed conversation with women.

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Bezalel Academy of Arts & Design Jerusalem

Established in 1906 by artist Boris Schatz as the “Bezalel School of Arts and Crafts”, Bezalel has evolved into one of the world’s most prestigious art schools. The name Bezalel is synonymous with more than 100 years of Israeli art, innovation
and academic excellence. Bezalel’s unique strength stems from the numerous breakthroughs it has been responsible for and its ability to respond and adapt to cultural changes. It takes pride in its numerous generations of graduates – the spearhead of Israeli artists, designers and architects, in Israel and around the globe. The Bezalel Academy of Arts and Design is, first and foremost, a group of talented, inspired and motivated artists and professionals. Both faculty and students are driven by a passion to create and by their dedication to quality and excellence. These two pillars of the Academy have placed Bezalel at the epicenter of Israel’s
cultural discourse and at the forefront of its artistic scene, making it instrumental in shaping the country’s cultural identity.

Bezalel has over 2000 students studying towards undergraduate degrees in the following departments: Fine Arts, Screen Based Arts, Architecture, Ceramics and Glass Design, Industrial Design, Jewelry and Fashion Design, Photography and Visual Communication. In addition, Bezalel offers graduate degrees in the fields of Fine Arts, Urban Design, Industrial Design and Policy and Theory of the Arts. Each department preserves the traditional knowledge, tools, materials and workshops collected over many decades, while using state-of-the-art software and cutting-edge technologies.

Bezalel trains and prepares its students for a life of achievement and excellence. Our students receive a practical education of the highest order, along with a broad-based intellectual foundation in history, literature and philosophy, social studies and the fundamentals of scientific and technological thought. Through interdisciplinary, inter-departmental and ‘basics’ courses and the option of enrolling in courses in all of Bezalel’s departments, our students are introduced to additional fields, outside of their specialized field, thereby enriching their artistic-design understanding. The Bezalel Academy has an outstanding faculty as well as an extensive variety of expressive tools, providing our students with total freedom of choice and creative liberty. By the time they graduate, they are able to effectively cope with the challenges presented by the global world of the 21st century and succeed in blazing their own unique and individual trails through the magical – yet demanding – fields of art, architecture and design.

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Comme il faut

“Comme il faut”, literally translated from French to ‘properly,’ is a business by women for women.

Comme il faut is comprised of a fashion house, women’s only spa, and chef’s restaurant located at the Beit Banamal (Home in the Harbor) complex at Tel Aviv port, that offers a women’s venue for culture and entertainment. Sybil Goldfiner founded the company together with Carole Godin 22 years ago, as a business by women for women. The company seeks to advance women in Israeli society by developing and cultivating feminist awareness. The approach that guides the company’s activities is that a garment is not only a garment, but is also part of an entire gamut of political actions that are motivated by a cultural-critical worldview. The designers at comme Il faut believe that a piece of clothing truly resembles the way in which it was produced, the body image it carries, and the way we choose to advertise and display it. Moreover, the clothing article will always signify the values that inspired its creation.

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CommonRaven Fashion House

CommonRaven is a womenswear brand founded by Rachel Cohen in 2011. After graduating from Istituto Marangoni in Milan and gaining experience in both Milan and London, Rachel decided to form and shape the brand in Tel Aviv, Israel. This decision stemmed from a desire to combine the European sense and passion for quality with the local Middle Eastern heritage. Located in the old city of Jaffa, the studio stands in what used to be the family’s metal recycling factory. Paying most of its attention to the small details, CommonRaven’s metal accessories and jewelry are all made from recycled metals that are taken from the factory and being cast into individual hand-made works of art.  Among the ready to wear collections you can now find in the studio evening wear, bridal collections and a use of leather in the clothes , jackets, belts, jewelry, shoes.

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Daniella Lehavi Fashion House

For more than two decades, Daniella led the designer accessories market. She established a brand that bears her name which today has become a network of 14 stores and employs more than 60 workers. She created a new design language that is original, loved and has a distinct Israeli signature. All products manufactured in Israel and meticulously hand-made ​​by artisans. Today’s products are sold in more than 100 points-of-sale worldwide, and in 2013 also won Accessories Designer of the Year award during Holon Fashion Week. On December 6, 2013 Daniella passed away. Now the unique Daniella Lehavi team, including her son Ori, the company’s CEO and creative director, the design team who worked with her and all company personnel work continuously to realize Daniella’s last wish. She asked to continue her life’s work, just as she had dreamed it, to carry on with optimism, maintain the fashion house she created with her own hands, and continue to bring joy and beauty to the lives of the brand’s customers. Today, the Daniella Lehavi brand continues in its unique way while maintaining its original DNA and values ​​that led it to success, ensuring production quality and the determination to continue Daniella’s dream come true: to create in Israel, local design in high quality that is new and exciting.

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Dodo Bar Or Fashion House

Pas Pour Toi is a women’s clothing brand founded and designed by Israeli actress and fashion icon Dodo Bar Or. Dodo’s collections focus on a sophisticated-chic yet modern style. The signature of Dodo’s work is underlined by beautifully detailed embroideries and hand-made stitching made into timeless pieces.  Incorporated with local authentic handwork, high quality fabrics and leather craft-work.  Inspired by the Israeli famous Rabbi Ovadia Joseph’s gowns, and the Mediterranean, comes together a unique line of haute couture.

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Dorin Frankfurt Fashion House

Dorin Frankfurt is a leading fashion designer who works in the heart of Tel Aviv. She says that “The unique experience of life in Israel – the factory’s joie de vivre, the energetic nightlife and the close-knit group of family and friends – are my source of inspiration. While living in a young country, I feel lucky to work everyday alongside the factory’s faithful staff, people from all ethnicity and religions who have been an inseparable part of my life for more than three decades.” She is the only Israeli designer who not only designs her clothes, but also owns her manufacturing factory. The fashion house is proud to create clothing designed and manufactured in Tel-Aviv, made locally by people who live in surrounding neighborhoods.

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Dorit Bar Or (Dodo)

Designer, Actress, & Fashion Icon at Dodo Bar Or Fashion House

Dorit (Dodo) Bar Or is an Israeli designer, actress and fashion icon. Dodo appeared in Israel’s main theaters, movies and TV shows. Over the years Dodo was recognized in Israel’s leading newspapers for her outstanding style, she was named best dressed of all decades. Her Tel Aviv based brand Pas Pour Toi was established in 2009. The atelier and flagship store is located in one of Tel Aviv’s most authentic neighborhoods, Neve Zedek. Pas Pour Toi accentuates on timeless pieces which compliment each woman’s unique style and personality. The brand focuses on fine fabrics and handmade embroidery made into modern day elegance. Pas Pour Toi expanded greatly over the past few years and is selling in stores all over the world. In Tsum Moscow, Louisa via Roma boutique, The Belvedere Hotel in Mykonos, Etre department store in Saudi Arabia, and in the well know Los Angeles showroom Fever LA. Recently Pas Pour Toi held a trunk show on Moda Operandi.

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Elinor Avni

Co Founder & Creative Director at Noritamy Fashion & Accessories

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Fresh Paint Art Fair

Changing its location every year, this annual event is the largest art event Tel Aviv has to offer. Fresh Paint Fair mixes the big and the small together, when the small galleries are working side by side with the large museums to bring you an art fair you won’t forget. With the support of leading international art institutes, Fresh Paint Fair attracts more than 30,000 art ­lovers every year.

The fair brings together leading Israeli galleries and significant forces of the Israeli art scene, collaborates with all the Israeli museums, and enjoys the support of leading international art institutions. The fair’s visitors enjoy presentations of the nation’s top galleries, promising emerging galleries and the unique Greenhouse – showcasing the works of select, independent Israeli artists. While following the formula of professional art fairs around the world, Fresh Paint is unique in its role as a launch pad for the careers of up-and-coming, unrepresented artists. The fair’s community projects and fund-raising activities benefit the Tel Aviv Museum of Art and several other nonprofit organizations. Fresh Paint contemporary art fair is an extraordinary opportunity to get to know the energetic Israeli art scene.

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Galit Reismann

Owner at TLVstyle

Galit Reismann, a veteran of the Israeli fashion industry, founded TLVStyle. TLVstyle is a bespoke and personalized service offering to take you into the beating heart of Tel Aviv’s fashion scene. The service offers the opportunity to explore Tel Aviv, where Galit was born and raised, through its celebration of styles and statements, visiting boutiques and studios that until now remained hidden. The tour provides the chance to meet one on one with current and emerging designers in a relaxed and informal way. Galit takes you behind the scenes for the backstage tour, giving you a true insider’s view, exposing the hidden alleys, allowing you to intimately immerse yourself in the Israeli fashion world and creating a direct encounter with the people who live, breathe and create in this magical city, Tel Aviv. Galit founded TLVstyle Boutique Tour as a way to combine her passion for style with her love for Tel Aviv. Throughout her years in the fashion industry, Reismann worked as a fashion agent, producer and curator, traveling around the world representing prominent Israeli designers as they break into international markets.

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Gideon Oberson

Founder & Designer at Oberson House of Design

At the age of 17 Gideon Oberson studied fashion couture in the renowned fashion school “Ecole Syndicale de la Couture Parisienne” in Paris. Gideon’s was the first Israeli designer to introduce fashion that was daring, sexy combined with a lot of Chic, compared to the biblical and modest style that was available at that time. In 1967 Oberson opened his fashion studio named the “round house.” It was the first couture sewing workshop in Tel Aviv. In 1976 Gideon established his swimwear factory. Gideon Oberson’s swimwear and luxury beachwear brand won “the best swim & beach wear designer of the year” five years in a row and Oberson himself won the Israeli Oscar for fashion four years in a row (1999-2002). In 2001, the Gottex Company bought the rights to the “Gideon Oberson” brand. In 2002 Gideon become the chief designer of Gottex (one of the most well known Israeli swimwear companies worldwide,selling in over 40 countries) designing for both brands, and remained their designer until 2009. In 2006 Oberson created his swim & beach couture line, which is sold in exclusive boutiques in Monte Carlo, Moscow, Miami, France, Italy and Israel. Today Oberson is one of the leading luxury swim wear designers in the world. Gideon also produces top elite couture clothes.

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Hagit Neeman Gorny

Owner at Gitta Bags

16 years ago, when I first became a mother, I got a diaper bag when I purchased a carriage. Only problem? It did not fit my needs as a mom. I was hoping to find a diaper bag that will make my life easier while on the go, and was disappointed to learn my dream diaper bag did not exist. So what’s an industrial designer to do? I just decided to create that very bag myself. Gittabags’ first diaper bag entered the market at 2001 and was welcomed by enthusiastic parents, whom were desperately looking for a diaper bag that combines convenient solutions with a fashionable look. A combination of functionality and luxury, if you will. I’ve been blessed with 4 wonderful children, whom have provided a lot of inspiration and ideas over the years. I’m driven by the challenge to provide better quality solutions and improve the lives of parents everywhere.

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Maya Negri

Founder & Designer at Maya Negri Fashion House

Maya Negri launched her namesake line in 2004, a year after graduating Shankar Collage of Engineering and Design. Since, the brand has expended and currently has five stores spread nationwide as well as an online store.  Maya Negri’s diverse aesthetics and emphasis on comfort attends to the dynamic lifestyle of contemporary living. Balancing work and play, through thoughtful selection of fabric and form. Those core values have gathered a following equally diverse, women that find clothes as an extension of their surrounding as well as their personality.
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Maya Negri Fashion House

Designer Maya Negri, a graduate of the Shenkar College of Engineering and design, established her self-titled brand a year after she graduated. In the coming years, she launched dozens of collections, opened five stores nationwide and branched out to the global scene. Maya Negri allows every woman to portray strength, power and femininity without compromising comfort or an upto date chic and elegance throughout the day. Since her early days in the fashion scene, Maya Negri recognized a need for high-end quality that is an inseparable part from garments celebrating the female figure. In accordance with this approach, Maya Negri succeeded in catering the needs of her vast and varied cliental; currently comprised of media, culture and business women throughout the world. Maya Negri sees her fashion trade as an additional layer of her comprehensive attitude toward life. Extreme sport, world travel, music and culture are her inspiration.

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MeDusa

MeDusa was founded in 2009 by Gili Rozin and Adi Gal, graduates of the Jewelry design department of Shenkar College, Tel Aviv, Israel. The two designers’ mutual work began during their studies, and led them to be finalists in the ITS#8 Competition in Trieste, Italy. Since then, they have participated in many contests and exhibitions, such as the New York International Gift Fair, Accessories Circuit New York, Pulse (in London) and the Bread & Butter trade show, twice a year. In 2011 Rozin and Gal opened their own design studio in the lively center of Tel Aviv, and won the 2011 Promising Designers Award given by Kalkalist, Israel’s financial journal. The concept behind MeDusa is to bring innovation to the handbag and accessory industry. The items are made of varying mixtures of plastic and are designed using an exceptional technique, inspired by industrial production and unique in jewelry making. This technique incorporates machineproduced design with hand crafting and allows the designers to produce original items from a well-known Material. The collection is characterized by an urban sensibility, with bright colors which strengthen the connection between the brand and contemporary fashion. The shapes imprinted in the plastic are Inspired by the natural shapes of flora and fauna in nature, with a strong emphasis on forms found in the ocean. All aspects of the collection – from the materials to the production of the final items take place in Israel, but the brand’s products are sold and distributed in Europe (Italy, Denmark, UK…) and the US, and have been featured in international Fashion magazines such as Grazia(UK), Fabulous(UK), Vogue(Italy) and more.

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Michal Portman

Owner at Matryoshka

Born in Kiev, Ukraine Michal Portman grew up adoring fashion. After graduating college where she studied human resource management and got a degree in behavioral science, she created the blog, Matryoshka, to express her passion and inspire women to love life and themselves. The name Matryoshka comes from the famous Russian doll with each feature representing a different aspect of her personality and fashion sense. Her blog is about fresh fashion trends, combining pieces from the flea market, brand names, self-nurturing, and the good life.

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Neutra Style

Neutra Style is a unique eco-friendly design boutique which utilizes inner tubes from rubber tires to produce innovative fashion accessories including handbags, purses and wallets. All of our products are hand -made and retain their original tire markings. As a result, each product is special and no two items look exactly the same. Her awards include first prize from the “Map Group European Contest” and New York’s SVA illustration department for her promotional design. Her education is extensive with certificates from Wizo Canada college of design, Toronto’s Canadian Film Center and much more.

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